{"id":10979,"date":"2026-08-20T12:50:30","date_gmt":"2026-08-20T12:50:30","guid":{"rendered":"https:\/\/bookbuddy.snapplify.ai\/za\/product\/consumer-behaviour-2e-south-african-psychology-and-marketing-applications-lib\/"},"modified":"2026-08-20T12:50:32","modified_gmt":"2026-08-20T12:50:32","slug":"consumer-behaviour-2e-south-african-psychology-and-marketing-applications-lib","status":"publish","type":"product","link":"https:\/\/bookbuddy.snapplify.ai\/za\/product\/consumer-behaviour-2e-south-african-psychology-and-marketing-applications-lib\/","title":{"rendered":"Consumer Behaviour 2e: South African Psychology and Marketing Applications (LIB)"},"content":{"rendered":"<p>Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice. The textbook is written for senior undergraduate students who are studying Consumer Behaviour as part of their degree in Marketing or Industrial Psychology at a university, or as part of a National Diploma in Marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice. The textbook is [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"product_brand":[],"product_cat":[15],"product_tag":[],"class_list":["post-10979","product","type-product","status-publish","product_cat-uncategorized","pa_contributors-a-erasmus-m-mpinganjira-eds","pa_copyright-oxford-university-press","pa_language-english","pa_publisher-oxford-university-press","first","instock","virtual","sold-individually","taxable","purchasable","product-type-simple"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice. The textbook is\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/bookbuddy.snapplify.ai\/za\/product\/consumer-behaviour-2e-south-african-psychology-and-marketing-applications-lib\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Book Buddy Snapplify South Africa - Book Buddy AI Retail and Subsciptions South Africa\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Consumer Behaviour 2e: South African Psychology and Marketing Applications (LIB) - Book Buddy Snapplify South Africa\" \/>\n\t\t<meta property=\"og:description\" content=\"Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice. The textbook is\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/bookbuddy.snapplify.ai\/za\/product\/consumer-behaviour-2e-south-african-psychology-and-marketing-applications-lib\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/bookbuddy.snapplify.ai\/za\/wp-content\/uploads\/sites\/3\/2026\/04\/BB-ZA-1200x630px.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/bookbuddy.snapplify.ai\/za\/wp-content\/uploads\/sites\/3\/2026\/04\/BB-ZA-1200x630px.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-08-20T12:50:30+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-08-20T12:50:32+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/snapplify\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@Snapplify\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Consumer Behaviour 2e: South African Psychology and Marketing Applications (LIB) - Book Buddy Snapplify South Africa\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice. The textbook is\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/bookbuddy.snapplify.ai\/za\/wp-content\/uploads\/sites\/3\/2026\/04\/BB-ZA-1200x630px.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/product\\\/consumer-behaviour-2e-south-african-psychology-and-marketing-applications-lib\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/product-category\\\/uncategorized\\\/#listItem\",\"name\":\"Uncategorized\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/product-category\\\/uncategorized\\\/#listItem\",\"position\":2,\"name\":\"Uncategorized\",\"item\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/product-category\\\/uncategorized\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/product\\\/consumer-behaviour-2e-south-african-psychology-and-marketing-applications-lib\\\/#listItem\",\"name\":\"Consumer Behaviour 2e: South African Psychology and Marketing Applications (LIB)\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/product\\\/consumer-behaviour-2e-south-african-psychology-and-marketing-applications-lib\\\/#listItem\",\"position\":3,\"name\":\"Consumer Behaviour 2e: South African Psychology and Marketing Applications (LIB)\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/product-category\\\/uncategorized\\\/#listItem\",\"name\":\"Uncategorized\"}}]},{\"@type\":\"ItemPage\",\"@id\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/product\\\/consumer-behaviour-2e-south-african-psychology-and-marketing-applications-lib\\\/#itempage\",\"url\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/product\\\/consumer-behaviour-2e-south-african-psychology-and-marketing-applications-lib\\\/\",\"name\":\"Consumer Behaviour 2e: South African Psychology and Marketing Applications (LIB) - Book Buddy Snapplify South Africa\",\"description\":\"Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice. The textbook is\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/product\\\/consumer-behaviour-2e-south-african-psychology-and-marketing-applications-lib\\\/#breadcrumblist\"},\"datePublished\":\"2026-08-20T12:50:30+00:00\",\"dateModified\":\"2026-08-20T12:50:32+00:00\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/#organization\",\"name\":\"Book Buddy Snapplify South Africa\",\"description\":\"Book Buddy AI Retail and Subsciptions South Africa\",\"url\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/12\\\/Snapplify-Book-Buddy-logo.png\",\"@id\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/product\\\/consumer-behaviour-2e-south-african-psychology-and-marketing-applications-lib\\\/#organizationLogo\",\"width\":914,\"height\":201},\"image\":{\"@id\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/product\\\/consumer-behaviour-2e-south-african-psychology-and-marketing-applications-lib\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/snapplify\",\"https:\\\/\\\/x.com\\\/Snapplify\",\"https:\\\/\\\/www.instagram.com\\\/snapplify\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@SnapplifyViewer\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/snapplify\"]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/#website\",\"url\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/\",\"name\":\"Book Buddy Snapplify South Africa\",\"description\":\"Book Buddy AI Retail and Subsciptions South Africa\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Consumer Behaviour 2e: South African Psychology and Marketing Applications (LIB) - Book Buddy Snapplify South Africa","description":"Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice. The textbook is","canonical_url":"https:\/\/bookbuddy.snapplify.ai\/za\/product\/consumer-behaviour-2e-south-african-psychology-and-marketing-applications-lib\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/bookbuddy.snapplify.ai\/za\/product\/consumer-behaviour-2e-south-african-psychology-and-marketing-applications-lib\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/bookbuddy.snapplify.ai\/za#listItem","position":1,"name":"Home","item":"https:\/\/bookbuddy.snapplify.ai\/za","nextItem":{"@type":"ListItem","@id":"https:\/\/bookbuddy.snapplify.ai\/za\/product-category\/uncategorized\/#listItem","name":"Uncategorized"}},{"@type":"ListItem","@id":"https:\/\/bookbuddy.snapplify.ai\/za\/product-category\/uncategorized\/#listItem","position":2,"name":"Uncategorized","item":"https:\/\/bookbuddy.snapplify.ai\/za\/product-category\/uncategorized\/","nextItem":{"@type":"ListItem","@id":"https:\/\/bookbuddy.snapplify.ai\/za\/product\/consumer-behaviour-2e-south-african-psychology-and-marketing-applications-lib\/#listItem","name":"Consumer Behaviour 2e: South African Psychology and Marketing Applications (LIB)"},"previousItem":{"@type":"ListItem","@id":"https:\/\/bookbuddy.snapplify.ai\/za#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/bookbuddy.snapplify.ai\/za\/product\/consumer-behaviour-2e-south-african-psychology-and-marketing-applications-lib\/#listItem","position":3,"name":"Consumer Behaviour 2e: South African Psychology and Marketing Applications (LIB)","previousItem":{"@type":"ListItem","@id":"https:\/\/bookbuddy.snapplify.ai\/za\/product-category\/uncategorized\/#listItem","name":"Uncategorized"}}]},{"@type":"ItemPage","@id":"https:\/\/bookbuddy.snapplify.ai\/za\/product\/consumer-behaviour-2e-south-african-psychology-and-marketing-applications-lib\/#itempage","url":"https:\/\/bookbuddy.snapplify.ai\/za\/product\/consumer-behaviour-2e-south-african-psychology-and-marketing-applications-lib\/","name":"Consumer Behaviour 2e: South African Psychology and Marketing Applications (LIB) - Book Buddy Snapplify South Africa","description":"Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice. The textbook is","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/bookbuddy.snapplify.ai\/za\/#website"},"breadcrumb":{"@id":"https:\/\/bookbuddy.snapplify.ai\/za\/product\/consumer-behaviour-2e-south-african-psychology-and-marketing-applications-lib\/#breadcrumblist"},"datePublished":"2026-08-20T12:50:30+00:00","dateModified":"2026-08-20T12:50:32+00:00"},{"@type":"Organization","@id":"https:\/\/bookbuddy.snapplify.ai\/za\/#organization","name":"Book Buddy Snapplify South Africa","description":"Book Buddy AI Retail and Subsciptions South Africa","url":"https:\/\/bookbuddy.snapplify.ai\/za\/","logo":{"@type":"ImageObject","url":"https:\/\/bookbuddy.snapplify.ai\/za\/wp-content\/uploads\/sites\/3\/2025\/12\/Snapplify-Book-Buddy-logo.png","@id":"https:\/\/bookbuddy.snapplify.ai\/za\/product\/consumer-behaviour-2e-south-african-psychology-and-marketing-applications-lib\/#organizationLogo","width":914,"height":201},"image":{"@id":"https:\/\/bookbuddy.snapplify.ai\/za\/product\/consumer-behaviour-2e-south-african-psychology-and-marketing-applications-lib\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/snapplify","https:\/\/x.com\/Snapplify","https:\/\/www.instagram.com\/snapplify\/","https:\/\/www.youtube.com\/@SnapplifyViewer","https:\/\/www.linkedin.com\/company\/snapplify"]},{"@type":"WebSite","@id":"https:\/\/bookbuddy.snapplify.ai\/za\/#website","url":"https:\/\/bookbuddy.snapplify.ai\/za\/","name":"Book Buddy Snapplify South Africa","description":"Book Buddy AI Retail and Subsciptions South Africa","inLanguage":"en-US","publisher":{"@id":"https:\/\/bookbuddy.snapplify.ai\/za\/#organization"}}]},"og:locale":"en_US","og:site_name":"Book Buddy Snapplify South Africa - Book Buddy AI Retail and Subsciptions South Africa","og:type":"article","og:title":"Consumer Behaviour 2e: South African Psychology and Marketing Applications (LIB) - Book Buddy Snapplify South Africa","og:description":"Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice. The textbook is","og:url":"https:\/\/bookbuddy.snapplify.ai\/za\/product\/consumer-behaviour-2e-south-african-psychology-and-marketing-applications-lib\/","og:image":"https:\/\/bookbuddy.snapplify.ai\/za\/wp-content\/uploads\/sites\/3\/2026\/04\/BB-ZA-1200x630px.png","og:image:secure_url":"https:\/\/bookbuddy.snapplify.ai\/za\/wp-content\/uploads\/sites\/3\/2026\/04\/BB-ZA-1200x630px.png","article:published_time":"2026-08-20T12:50:30+00:00","article:modified_time":"2026-08-20T12:50:32+00:00","article:publisher":"https:\/\/www.facebook.com\/snapplify","twitter:card":"summary_large_image","twitter:site":"@Snapplify","twitter:title":"Consumer Behaviour 2e: South African Psychology and Marketing Applications (LIB) - Book Buddy Snapplify South Africa","twitter:description":"Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice. The textbook is","twitter:image":"https:\/\/bookbuddy.snapplify.ai\/za\/wp-content\/uploads\/sites\/3\/2026\/04\/BB-ZA-1200x630px.png"},"aioseo_meta_data":[],"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/bookbuddy.snapplify.ai\/za\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/bookbuddy.snapplify.ai\/za\/product-category\/uncategorized\/\" title=\"Uncategorized\">Uncategorized<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tConsumer Behaviour 2e: South African Psychology and Marketing Applications (LIB)\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/bookbuddy.snapplify.ai\/za"},{"label":"Uncategorized","link":"https:\/\/bookbuddy.snapplify.ai\/za\/product-category\/uncategorized\/"},{"label":"Consumer Behaviour 2e: South African Psychology and Marketing Applications (LIB)","link":"https:\/\/bookbuddy.snapplify.ai\/za\/product\/consumer-behaviour-2e-south-african-psychology-and-marketing-applications-lib\/"}],"_links":{"self":[{"href":"https:\/\/bookbuddy.snapplify.ai\/za\/wp-json\/wp\/v2\/product\/10979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookbuddy.snapplify.ai\/za\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/bookbuddy.snapplify.ai\/za\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/bookbuddy.snapplify.ai\/za\/wp-json\/wp\/v2\/media?parent=10979"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/bookbuddy.snapplify.ai\/za\/wp-json\/wp\/v2\/product_brand?post=10979"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/bookbuddy.snapplify.ai\/za\/wp-json\/wp\/v2\/product_cat?post=10979"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/bookbuddy.snapplify.ai\/za\/wp-json\/wp\/v2\/product_tag?post=10979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}