{"id":11282,"date":"2026-08-20T13:01:26","date_gmt":"2026-08-20T13:01:26","guid":{"rendered":"https:\/\/bookbuddy.snapplify.ai\/za\/product\/handbook-of-public-relations-12e-chapter-1\/"},"modified":"2026-08-20T13:01:29","modified_gmt":"2026-08-20T13:01:29","slug":"handbook-of-public-relations-12e-chapter-1","status":"publish","type":"product","link":"https:\/\/bookbuddy.snapplify.ai\/za\/product\/handbook-of-public-relations-12e-chapter-1\/","title":{"rendered":"Handbook of Public Relations 12e &#8211; Chapter 1"},"content":{"rendered":"<p>Handbook of Public Relations 12e is a South African text that offers academic and practical perspectives on public relations in the business and management environment. The new edition provides current, relevant and topical PR developments in the industry using case studies on issues such as digital communication. It will also align current international practice with local contexts to ensure a decolonized approach and relevant theories.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Handbook of Public Relations 12e is a South African text that offers academic and practical perspectives on public relations in the business and management environment. The new edition provides current, relevant and topical PR developments in the industry using case studies on issues such as digital communication. It will also align current international practice with [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"product_brand":[],"product_cat":[22],"product_tag":[],"class_list":["post-11282","product","type-product","status-publish","product_cat-education-reference","pa_contributors-dailen-rene-benecke-irma-meyer","pa_copyright-oxford-university-press","pa_language-english","pa_publisher-oxford-university-press","first","instock","virtual","sold-individually","taxable","purchasable","product-type-simple"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"Handbook of Public Relations 12e is a South African text that offers academic and practical perspectives on public relations in the business and management environment. The new edition provides current, relevant and topical PR developments in the industry using case studies on issues such as digital communication. It will also align current international practice with\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/bookbuddy.snapplify.ai\/za\/product\/handbook-of-public-relations-12e-chapter-1\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Book Buddy Snapplify South Africa - Book Buddy AI Retail and Subsciptions South Africa\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Handbook of Public Relations 12e \u2013 Chapter 1 - Book Buddy Snapplify South Africa\" \/>\n\t\t<meta property=\"og:description\" content=\"Handbook of Public Relations 12e is a South African text that offers academic and practical perspectives on public relations in the business and management environment. The new edition provides current, relevant and topical PR developments in the industry using case studies on issues such as digital communication. It will also align current international practice with\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/bookbuddy.snapplify.ai\/za\/product\/handbook-of-public-relations-12e-chapter-1\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/bookbuddy.snapplify.ai\/za\/wp-content\/uploads\/sites\/3\/2026\/04\/BB-ZA-1200x630px.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/bookbuddy.snapplify.ai\/za\/wp-content\/uploads\/sites\/3\/2026\/04\/BB-ZA-1200x630px.png\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-08-20T13:01:26+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-08-20T13:01:29+00:00\" \/>\n\t\t<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/snapplify\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:site\" content=\"@Snapplify\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Handbook of Public Relations 12e \u2013 Chapter 1 - Book Buddy Snapplify South Africa\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Handbook of Public Relations 12e is a South African text that offers academic and practical perspectives on public relations in the business and management environment. The new edition provides current, relevant and topical PR developments in the industry using case studies on issues such as digital communication. It will also align current international practice with\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/bookbuddy.snapplify.ai\/za\/wp-content\/uploads\/sites\/3\/2026\/04\/BB-ZA-1200x630px.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/product\\\/handbook-of-public-relations-12e-chapter-1\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/product-category\\\/education-reference\\\/#listItem\",\"name\":\"Education &amp; Reference\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/product-category\\\/education-reference\\\/#listItem\",\"position\":2,\"name\":\"Education &amp; Reference\",\"item\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/product-category\\\/education-reference\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/product\\\/handbook-of-public-relations-12e-chapter-1\\\/#listItem\",\"name\":\"Handbook of Public Relations 12e &#8211; Chapter 1\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/product\\\/handbook-of-public-relations-12e-chapter-1\\\/#listItem\",\"position\":3,\"name\":\"Handbook of Public Relations 12e &#8211; Chapter 1\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/product-category\\\/education-reference\\\/#listItem\",\"name\":\"Education &amp; Reference\"}}]},{\"@type\":\"ItemPage\",\"@id\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/product\\\/handbook-of-public-relations-12e-chapter-1\\\/#itempage\",\"url\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/product\\\/handbook-of-public-relations-12e-chapter-1\\\/\",\"name\":\"Handbook of Public Relations 12e \\u2013 Chapter 1 - Book Buddy Snapplify South Africa\",\"description\":\"Handbook of Public Relations 12e is a South African text that offers academic and practical perspectives on public relations in the business and management environment. The new edition provides current, relevant and topical PR developments in the industry using case studies on issues such as digital communication. It will also align current international practice with\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/product\\\/handbook-of-public-relations-12e-chapter-1\\\/#breadcrumblist\"},\"datePublished\":\"2026-08-20T13:01:26+00:00\",\"dateModified\":\"2026-08-20T13:01:29+00:00\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/#organization\",\"name\":\"Book Buddy Snapplify South Africa\",\"description\":\"Book Buddy AI Retail and Subsciptions South Africa\",\"url\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/12\\\/Snapplify-Book-Buddy-logo.png\",\"@id\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/product\\\/handbook-of-public-relations-12e-chapter-1\\\/#organizationLogo\",\"width\":914,\"height\":201},\"image\":{\"@id\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/product\\\/handbook-of-public-relations-12e-chapter-1\\\/#organizationLogo\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/snapplify\",\"https:\\\/\\\/x.com\\\/Snapplify\",\"https:\\\/\\\/www.instagram.com\\\/snapplify\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@SnapplifyViewer\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/snapplify\"]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/#website\",\"url\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/\",\"name\":\"Book Buddy Snapplify South Africa\",\"description\":\"Book Buddy AI Retail and Subsciptions South Africa\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/bookbuddy.snapplify.ai\\\/za\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Handbook of Public Relations 12e \u2013 Chapter 1 - Book Buddy Snapplify South Africa","description":"Handbook of Public Relations 12e is a South African text that offers academic and practical perspectives on public relations in the business and management environment. The new edition provides current, relevant and topical PR developments in the industry using case studies on issues such as digital communication. It will also align current international practice with","canonical_url":"https:\/\/bookbuddy.snapplify.ai\/za\/product\/handbook-of-public-relations-12e-chapter-1\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/bookbuddy.snapplify.ai\/za\/product\/handbook-of-public-relations-12e-chapter-1\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/bookbuddy.snapplify.ai\/za#listItem","position":1,"name":"Home","item":"https:\/\/bookbuddy.snapplify.ai\/za","nextItem":{"@type":"ListItem","@id":"https:\/\/bookbuddy.snapplify.ai\/za\/product-category\/education-reference\/#listItem","name":"Education &amp; Reference"}},{"@type":"ListItem","@id":"https:\/\/bookbuddy.snapplify.ai\/za\/product-category\/education-reference\/#listItem","position":2,"name":"Education &amp; Reference","item":"https:\/\/bookbuddy.snapplify.ai\/za\/product-category\/education-reference\/","nextItem":{"@type":"ListItem","@id":"https:\/\/bookbuddy.snapplify.ai\/za\/product\/handbook-of-public-relations-12e-chapter-1\/#listItem","name":"Handbook of Public Relations 12e &#8211; Chapter 1"},"previousItem":{"@type":"ListItem","@id":"https:\/\/bookbuddy.snapplify.ai\/za#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/bookbuddy.snapplify.ai\/za\/product\/handbook-of-public-relations-12e-chapter-1\/#listItem","position":3,"name":"Handbook of Public Relations 12e &#8211; Chapter 1","previousItem":{"@type":"ListItem","@id":"https:\/\/bookbuddy.snapplify.ai\/za\/product-category\/education-reference\/#listItem","name":"Education &amp; Reference"}}]},{"@type":"ItemPage","@id":"https:\/\/bookbuddy.snapplify.ai\/za\/product\/handbook-of-public-relations-12e-chapter-1\/#itempage","url":"https:\/\/bookbuddy.snapplify.ai\/za\/product\/handbook-of-public-relations-12e-chapter-1\/","name":"Handbook of Public Relations 12e \u2013 Chapter 1 - Book Buddy Snapplify South Africa","description":"Handbook of Public Relations 12e is a South African text that offers academic and practical perspectives on public relations in the business and management environment. The new edition provides current, relevant and topical PR developments in the industry using case studies on issues such as digital communication. It will also align current international practice with","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/bookbuddy.snapplify.ai\/za\/#website"},"breadcrumb":{"@id":"https:\/\/bookbuddy.snapplify.ai\/za\/product\/handbook-of-public-relations-12e-chapter-1\/#breadcrumblist"},"datePublished":"2026-08-20T13:01:26+00:00","dateModified":"2026-08-20T13:01:29+00:00"},{"@type":"Organization","@id":"https:\/\/bookbuddy.snapplify.ai\/za\/#organization","name":"Book Buddy Snapplify South Africa","description":"Book Buddy AI Retail and Subsciptions South Africa","url":"https:\/\/bookbuddy.snapplify.ai\/za\/","logo":{"@type":"ImageObject","url":"https:\/\/bookbuddy.snapplify.ai\/za\/wp-content\/uploads\/sites\/3\/2025\/12\/Snapplify-Book-Buddy-logo.png","@id":"https:\/\/bookbuddy.snapplify.ai\/za\/product\/handbook-of-public-relations-12e-chapter-1\/#organizationLogo","width":914,"height":201},"image":{"@id":"https:\/\/bookbuddy.snapplify.ai\/za\/product\/handbook-of-public-relations-12e-chapter-1\/#organizationLogo"},"sameAs":["https:\/\/www.facebook.com\/snapplify","https:\/\/x.com\/Snapplify","https:\/\/www.instagram.com\/snapplify\/","https:\/\/www.youtube.com\/@SnapplifyViewer","https:\/\/www.linkedin.com\/company\/snapplify"]},{"@type":"WebSite","@id":"https:\/\/bookbuddy.snapplify.ai\/za\/#website","url":"https:\/\/bookbuddy.snapplify.ai\/za\/","name":"Book Buddy Snapplify South Africa","description":"Book Buddy AI Retail and Subsciptions South Africa","inLanguage":"en-US","publisher":{"@id":"https:\/\/bookbuddy.snapplify.ai\/za\/#organization"}}]},"og:locale":"en_US","og:site_name":"Book Buddy Snapplify South Africa - Book Buddy AI Retail and Subsciptions South Africa","og:type":"article","og:title":"Handbook of Public Relations 12e \u2013 Chapter 1 - Book Buddy Snapplify South Africa","og:description":"Handbook of Public Relations 12e is a South African text that offers academic and practical perspectives on public relations in the business and management environment. The new edition provides current, relevant and topical PR developments in the industry using case studies on issues such as digital communication. It will also align current international practice with","og:url":"https:\/\/bookbuddy.snapplify.ai\/za\/product\/handbook-of-public-relations-12e-chapter-1\/","og:image":"https:\/\/bookbuddy.snapplify.ai\/za\/wp-content\/uploads\/sites\/3\/2026\/04\/BB-ZA-1200x630px.png","og:image:secure_url":"https:\/\/bookbuddy.snapplify.ai\/za\/wp-content\/uploads\/sites\/3\/2026\/04\/BB-ZA-1200x630px.png","article:published_time":"2026-08-20T13:01:26+00:00","article:modified_time":"2026-08-20T13:01:29+00:00","article:publisher":"https:\/\/www.facebook.com\/snapplify","twitter:card":"summary_large_image","twitter:site":"@Snapplify","twitter:title":"Handbook of Public Relations 12e \u2013 Chapter 1 - Book Buddy Snapplify South Africa","twitter:description":"Handbook of Public Relations 12e is a South African text that offers academic and practical perspectives on public relations in the business and management environment. The new edition provides current, relevant and topical PR developments in the industry using case studies on issues such as digital communication. It will also align current international practice with","twitter:image":"https:\/\/bookbuddy.snapplify.ai\/za\/wp-content\/uploads\/sites\/3\/2026\/04\/BB-ZA-1200x630px.png"},"aioseo_meta_data":[],"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/bookbuddy.snapplify.ai\/za\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/bookbuddy.snapplify.ai\/za\/product-category\/education-reference\/\" title=\"Education &amp; Reference\">Education &amp; Reference<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tHandbook of Public Relations 12e \u2013 Chapter 1\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/bookbuddy.snapplify.ai\/za"},{"label":"Education &amp; Reference","link":"https:\/\/bookbuddy.snapplify.ai\/za\/product-category\/education-reference\/"},{"label":"Handbook of Public Relations 12e &#8211; Chapter 1","link":"https:\/\/bookbuddy.snapplify.ai\/za\/product\/handbook-of-public-relations-12e-chapter-1\/"}],"_links":{"self":[{"href":"https:\/\/bookbuddy.snapplify.ai\/za\/wp-json\/wp\/v2\/product\/11282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bookbuddy.snapplify.ai\/za\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/bookbuddy.snapplify.ai\/za\/wp-json\/wp\/v2\/types\/product"}],"wp:attachment":[{"href":"https:\/\/bookbuddy.snapplify.ai\/za\/wp-json\/wp\/v2\/media?parent=11282"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/bookbuddy.snapplify.ai\/za\/wp-json\/wp\/v2\/product_brand?post=11282"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/bookbuddy.snapplify.ai\/za\/wp-json\/wp\/v2\/product_cat?post=11282"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/bookbuddy.snapplify.ai\/za\/wp-json\/wp\/v2\/product_tag?post=11282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}