Description

Handbook of Public Relations 12e is a South African text that offers academic and practical perspectives on public relations in the business and management environment. This book is written for undergraduate students at universities and universities of technology studying public relations, corporate communications and marketing. The new edition provides current, relevant and topical PR developments in the industry using case studies on issues such as digital communication. It aligns current international practice with local contexts to ensure a decolonised approach and relevant theories. New to this edition • An in-depth look at the metamodern paradigm • A critical review of international approaches to PR practice • A strong focus on ethics, activism and AI • An updated overview of the media landscape and key media institutions in South Africa