Description

Retail Management 3e is aimed at undergraduate students pursuing a national diploma or degree in marketing. It offers a comprehensive and contemporary exploration of the dynamic retail landscape. This edition is structured around the retail mix and provides in-depth analysis and practical insights into each component. There is a strong emphasis on omni-channel retailing, every chapter highlights how digital and physical channels converge to shape modern retail strategies. The book also delves into how shifts in consumer behaviour and expectations are redefining the retail experience. New to this edition:• A new chapter dedicated to e-tailing, exploring the rise of digital storefronts and their strategic implications • Insightful discussion on dark stores and their transformative impact on logistics and customer service • Analysis of the changing consumer profile, with a focus on personalisation and data-driven engagement • A unique perspective on the township economy in South Africa, highlighting its role in inclusive retail growth and innovation • A new chapter on retail sustainability details the incorporation of sustainability in retail and the different innovations this has brought about.