Description

Retail Management 3e is aimed at undergraduate students who are studying the subject as part of a national diploma or completing a degree in marketing. It offers a comprehensive and contemporary exploration of the dynamic retail landscape. This edition is structured around the retail mix and provides an in-depth analysis and practical insights into each component. There is a strong emphasis on omnichannel retailing, with chapters highlighting how digital and physical channels converge to shape modern retail strategies, as well as the shifts in consumer behaviour and expectations of the retail experience.